FOOLS ON PARADE: Smith and Frankie would hook-up, definitely.

Just thought I'd make it clear that I LOVE magazines. From Yen to Cleo, and Madison to Nylon they are all in my (very) sturdy magazine chest, tucked away under my bed. Now all my magazines are Fashion based ones, mostly female-based, some target both boys and girls, but I've never bought an all Guys one, but when I heard that amazing peeps behind Frankie had just released (5th of September baby! this is brand-spanking new!) their guy magazine Smith, i was interested. Unfortunately, my local newsagent don't stock it, so I'll have to travel into the city on the weekend to lay my hands on a copy, but I can't wait! Here's an excerpt from an interview with 'editor at large', Rick Bannister by good people at thethousands.com.au : Very Funny reasoning behind the magazine title!

Hi Rick, I’m sorry to ask but all my friends will kill me if I don’t. Why isn’t it called Frank?
I know. No one knew the name until recently, not even the people who were working for it, and ‘Frank’ was nearly always the first suggestion they would come up with. The answer is because even though Smith Journal was created by the frankie team, it’s not simply a male version of it. It’s not the brother of frankie. It’s different. It’s more like frankie‘s guy friend. A guy who’s interested in lot of different stuff to frankie. (Smith Journal and frankie would definitely want to hook up though, I reckon, so they had to be from different families, otherwise that would have been weird and wrong)